The most important factor for the success of the enterprises is to ensure the motivation of the employees. Motivation is the process of an employee’s effort in line with the goals of the business. The effort of the employees should be consistent with the business’s goals. Managers should know how to motivate their employees. They can do this by getting to know them and identifying their needs.


In this article, I will talk about two theories developed for the motivation of employees. If businesses take steps in line with these theories, they will take firm steps to achieve their goals. Although the theories were developed in the 1950s, they are still being considered and developed. Therefore, it remains up-to-date even today. Let’s take a look at these theories!

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Maslow’s Hierarchy of Needs Theory

The first theory is the well-known Maslow’s hierarchy of needs theory. The five basic needs in this theory determine people’s behavior. For the motivation of employees, businesses must understand and meet these five needs. These needs are physiological, safety, social, esteem, and self-actualization.

Physiological: Hunger, thirst, sex, and other bodily needs.
Safety: The need for protection from physical and emotional harm.
Social: The need for love and friendship.
Esteem: Internal needs such as self-esteem and achievement and external needs such as recognition and attention.
Self-actualizatio: Needs that involve growth and self-fulfillment.


Two-Factor Theory

Psychologist Frederick Herzberg asked himself, “What do people want from their jobs?”. As a result, he believed that an individual’s attitude towards work could determine success or failure. He asked people to describe situations in which they felt good or bad at their job. Based on his different answers, he created the Motivation-Hygiene Theory (Two Factor Theory).


Hygiene theory is a low-level factors and is meant to prevent dissatisfaction. If external factors such as hunger, thirst, and bodily harm are not present in the business for the worker, there is no dissatisfaction, and incentive is high. For example, pay, company policies, physical working conditions, relationships with others, and job security.

Motivation theory is high-level factors. Factors such as recognition and promotion that motivate the employee are internal factors. For the staff, if these internal factors are present in the business, there is satisfaction. For example promotion opportunities, personal development opportunities, recognition, responsibility, and achievement, etc.

To be successful in line with their targets, businesses should keep the motivation of their employees at the highest level. For this, they can use the theories mentioned above as a roadmap for themselves. The aim of businesses should be to increase satisfaction and encouragement and to minimize dissatisfaction.




Dilara AKBAŞ

Hi, I’m Dilara. I have a degree in Business Administration from Gazi University. I try to see the goodness and beauty in everything. My career plan is to become a professional in digital marketing. Thank you for reading my article.





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